The year is 2017. The world is still reeling from the epic conclusion (or, for many, the controversial conclusion) of HBO's *Game of Thrones*. But amidst the post-show analysis and fan theories, a new kind of magic was brewing. Two of the show's most beloved stars, Emilia Clarke (Daenerys Targaryen) and Kit Harington (Jon Snow), were about to ignite a different kind of onscreen chemistry, this time for the Italian luxury fashion house, Dolce & Gabbana. Their partnership marked a significant shift in the brand's advertising strategy, replacing previous faces and ushering in a new era of glamour and intrigue. This article delves into the impact of Emilia Clarke and Kit Harington's collaboration with Dolce & Gabbana, exploring the campaigns, the cultural impact, and the enduring legacy of their partnership.
Emilia Clarke, Kit Harington, and Dolce & Gabbana Commercial 2017: A New Chapter for the Brand
The announcement in September 2017 sent ripples through the fashion and entertainment worlds. Dolce & Gabbana, known for its opulent designs and bold advertising campaigns, had chosen two of the most recognizable faces from the global phenomenon that was *Game of Thrones*. The choice was strategic, tapping into the immense popularity of the show and its stars. Matthew McConaughey, the previous face of Dolce & Gabbana's campaigns, had been a successful ambassador, but the brand clearly sought a fresh approach, one that resonated with a younger, more globally diverse audience. Clarke and Harington, with their combined millions of fans worldwide, were perfectly positioned to achieve this.
The campaigns themselves were a departure from previous Dolce & Gabbana advertising. While the brand maintained its signature Italian flair and luxurious aesthetic, the inclusion of Clarke and Harington brought a new energy, a sense of playful drama, and a hint of the fantastical. The commercials were less about showcasing individual garments and more about capturing the essence of the Dolce & Gabbana brand through the charisma of its new ambassadors. This shift reflected a broader trend in luxury advertising, moving away from purely product-focused campaigns towards more narrative-driven storytelling.
Emilia Clarke & Kit Harington Star in Dolce & Gabbana's 'The One': A Scent of Romance
One of the most prominent campaigns featuring the duo was for Dolce & Gabbana's "The One" fragrance. The commercials showcased a different side of Clarke and Harington, one that moved beyond the often-grim realities of their *Game of Thrones* characters. The advertisements presented a more romantic, playful, and sophisticated image, reflecting the fragrance's own sensual and alluring appeal. The visuals were stunning, featuring the actors in various iconic Italian settings, capturing the essence of Dolce & Gabbana's brand identity while also highlighting the actors' undeniable on-screen chemistry.
The "The One" campaign was particularly successful in leveraging the pre-existing fan base of both Clarke and Harington. The romantic undertones of the advertisements resonated with those who had followed their characters' complex relationship in *Game of Thrones*, creating a sense of familiarity and excitement. The campaign skillfully blurred the lines between fiction and reality, capitalizing on the existing emotional connection between the actors and their audience. This strategic approach proved highly effective, generating significant buzz and driving sales.
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